Key insights include:

  • Most American consumers report high diet satisfaction, with 85% reporting they are “very happy” or “rather happy” with their diets.
  • Consumers self-classified as overweight are more satisfied with their diets than consumers who are not overweight.
  • Consumers self-classified as overweight (BMI ≥ 25) tend to be less food secure.
  • Food at Home (FAH) inflation was 2.4% over the last 12 months, although consumers perceive food inflation near 2 points higher.
  • Average diet quality remains well below the healthy diet thresholds.
  • 29% of adults are planning to diet in 2026, with most of those (61%) planning to reduce consumption of processed foods.

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Survey Questionnaire: January 2026

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.


Published:
February 11, 2026