Key insights include:

  • Food values remain stable with taste, affordability and nutrition being most important to consumers.
  • The food security rate was 13% in February, down 2-percentage points since January.
  • Near 60% of respondents list nutritional targets and health goals as important when shopping online for groceries.
  • Food at Home (FAH) inflation was nearly 2.1% over the last 12 months, although consumers perceive food inflation over 2-percentage
    points higher.
  • Average food insecurity rate for non-retirees (14%) is 4 percentage points higher than retirees (10%).

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Survey Questionnaire: February 2026

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
March 11, 2026