Key insights include:

• The SFP Index (page 6) continues to exhibit little change, reflecting stability in consumer food purchasing habits and intentions.
• Those with kids in the home are more likely to buy socially, environmentally and nutritionally sustainable foods than those without.
• Consumers generally trust firms and farms in the food supply chain to act in their best interest, with farmers and ranchers most trusted.
• Consumers most strongly associate taste and nutrition with food manufacturers, while price is most closely linked to food retailers.
• Limited awareness of the food value chain highlights an opportunity for public outreach to boost understanding and engagement.
• Monthly food insecurity dropped to 13% after trending upward since mid-2024; households with children remain more at risk.
• Households with children eat out more; however, they tend to opt for more convenient takeout and delivery options when doing so.

DOWNLOAD THE REPORT

Survey Questionnaire: September 2025

DOWNLOAD THE SURVEY

Formulas and Calculations

LEARN HOW WE HANDLE THE DATA

Past Consumer Food Insights

SEE RESULTS FROM PREVIOUS MONTHS