The January Consumer Food Insights Report (CFI) sought to determine whether those classified as overweight are more or less satisfied with their diets than those who are not classified as overweight.
Posted on February 11th, 2026
Consumer Food Insights, Volume 5, Issue 1, January 2026
Key insights include:
- Most American consumers report high diet satisfaction, with 85% reporting they are “very happy” or “rather happy” with their diets.
- Consumers self-classified as overweight are more satisfied with their diets than consumers who are not overweight.
- Consumers self-classified as overweight (BMI ≥ 25) tend to be less food secure.
- Food at Home (FAH) inflation was 2.4% over the last 12 months, although consumers perceive food inflation near 2 points higher.
- Average diet quality remains well below the healthy diet thresholds.
- 29% of adults are planning to diet in 2026, with most of those (61%) planning to reduce consumption of processed foods.
Survey Questionnaire: January 2026
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
