Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 10: October 2024
Key insights include:
- 69% of consumers are classified as “thriving” and 10% are classified as “suffering” on the diet well-being scale.
- 77% of consumers say they have noticed shrinkflation in some or many food products at the grocery store.
- Snacks were the most common item consumers say they have noticed shrinkflation in (78% selected).
- Price is more frequently checked by consumers compared to weight or unit price; price changes are also more likely to be noticed.
- Shrinkflation may negatively affect brand trust and loyalty; many consumers want more transparency with reductions in size/quantity.
- Households with children report eating more FAFH meals with more of their budgets spent on takeout.
- Food insecurity is higher among households with children (17%) relative to those without children (13%).
Survey Questionnaire: October 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.