Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 9: September 2024
Key insights include:
- Those who spend the least on food score lowest on nutrition, security and economic sustainability.
- Around two-thirds of consumers have used a food ordering app; almost half of those use them at least once a week.
- Thrifty spenders are more inclined to use discounts than moderate and liberal food spenders.
- A large share of consumers attribute the additional fees in food ordering apps to operating expenses and convenience.
- Food insecurity is higher among thrifty food spenders (23%) than among moderate (12%) and liberal (8%) food spenders.
- Mirroring food insecurity, 29% of thrifty food spenders report utilizing free food resources, like food banks, to supplement their diets.
Survey Questionnaire: September 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.