Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.

Consumer Food Insights, Volume 4, Issue 4, April 2025

Key insights include:

  • 67% of American adults rate their diet 7-10 or “thriving” on the diet satisfaction ladder; diet well-being and happiness remain high.
  • 66% of households list a seed oil as their most commonly used oils or fats for cooking.
  • 20% of consumers actively try to avoid cooking with seed oils, up from 18% last year.
  • Most consumers (53%) agree that seed oils are safe to consume as part of a balanced diet; perception is generally positive or neutral.
  • Agreement about healthfulness does not vary substantially based on where respondents have seen information on seed oils.

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Survey Questionnaire: April 2025

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

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