Key insights include:

  • A majority of consumers mistakenly interpret “Best if Used by” and “Use-by” labels as an indicator of food safety.
  • Consumers perceive moderate risk of foodborne illness from both food at home (FAH) and food away from home (FAFH).
  • Most consumers perceive a high risk of foodborne bacteria contamination from raw meats.
  • Most consumers do not perceive a high risk of foodborne bacteria contamination from leafy greens, raw fruits and vegetables, and milk, even though these foods are among the leading causes of E. coli and Salmonella illness.
  • Incidence of food insecurity dropped slightly, in November, to 12.6% – also the fifth consecutive month below 14%.

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Survey Questionnaire: November 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
December 12, 2023

Data & Resources