Key insights include:
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Consumer self-assessed diet well-being remains high, with around 67% scoring their diet a 7-10 on the 10-point Cantril Scale.
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Diet well-being is highest among high-income consumers (75% ‘thriving’) relative to low-income consumers (55% ‘thriving’).
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The food insecurity rate dropped slightly to 11%; around one-third of low-income households (<$50k) are food insecure.
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82% of consumers report having access to a farmers market; of those with access, 81% plan to shop for food at one.
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15% of high-income consumers and 2% of low-income consumers plan to shop at a farmers market more than once a week.
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Food gardening correlates with household income, with more high-income households growing their own food.
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Both consumer food inflation estimates and expectations dropped from last month (0.6 and 0.4 percentage-points, respectively).
Survey Questionnaire: July 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
August 13, 2024