Key insights include:

• Affordability plays a larger role in grocery purchasing decisions than taste and nutrition among those earning less than $50k annually.
• Many consumers express concern about the healthfulness of processed foods but tend to include them in their usual basket of groceries.
• Convenience, price and taste preference were the top reasons consumers say one might choose processed over unprocessed foods.
• Poor diets are more common among the lowest earning group, though higher incomes do not necessarily lead to much healthier diets.
• Many American households earning less than $50k report being food insecure (42%), driving the overall food insecurity rate (14.6%).

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Survey Questionnaire: February 2025

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Formulas and Calculations

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Past Consumer Food Insights

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