Key insights include:

• Consumers value taste and affordability above other food values, including nutrition.
• 76% of consumers agree that their health depends on what they eat daily; 81% agree that improving health starts with improving diet.
• Those who report having poor diets also tend to report not having easy access to food.
• A larger share of consumers with poor (50%) or fair (45%) diets say they rarely think about the health effects of the foods they eat.
• The majority of respondents expect food marketed as healthy to be high in certain nutrients, minimally processed and low in additives.
• People are generally aware of their diet health, as seen when comparing diet quality scores by self-rated diet quality

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Survey Questionnaire: May 2025

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Formulas and Calculations

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Past Consumer Food Insights

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