Resource Description

This paper studies demand and peer effects for the technology Aflasafe that solves an unobservable quality problem (carcinogenic mycotoxins compounds) affecting staple and cash crops in tropical regions, using an auction and a field experiment to measure demand for the technology and estimate the impact of social networks on demand. The results confirm the necessity of providing information to smallholder farmers about the negative health consequences of food contamination and leveraging agriculture social networks to foster the adoption of food safety technologies that control unobservable risks.