Skip to Main Content

Visionaries: Effective management keeps farmers in business

Listening to growers’ feedback is one of many tasks Janna Beckerman, professor of botany and plant pathology, performs.

Beckerman is a researcher, but there are many other tasks she performs, including teaching, extension, and listening to growers’ feedback. Listening to vegetable and plant growers’ feedback is so important in her job because they tell her what kind of plant diseases they are fighting and what methods work to control them. This gives her research a pathway because she must fight to find ways to manage a disease before they take over the growers’ farms and put their farms out of business.

One of the growers, Paul Howard, works with Beckerman nearly every day as a farm technician at Purdue Meigs Horticulture Farm. He cares for Beckerman’s research plots along with others. However, Howard also owns his own orchard at home as well. When Beckerman and Howard work together, they not only talk about what is happening at Meigs farm, they also discuss his own orchard.

Beckerman said talking with Howard can remind her that her advice can be difficult to act on due to financial restraints of running a farm or lack of time. This reminder allows Beckerman to stay in touch with the growers every day and understand some of the backstories of the farms when she is trying to diagnose diseases during farm visits.
Paul Howard, Chloe Richard, and Janna Beckerman (From left) Farm workers Paul Howard, Chloe Richard, and Purdue researcher Janna Beckerman communicate their findings at Meigs Farm.
Meet the Filmmaker/Blogger
Bonnie Witt, student filmmaker and blogger Bonnie Witt, student filmmaker and blogger

Bonnie Witt is a junior dual majoring in agricultural communication and in animal sciences with a focus on production and industry. She is from Sullivan, Indiana, and hopes to utilize what she learns in agricultural communication to support her work in the animal science industry.

ABOUT VISIONARIES
This blog and video are part of the Visionaries series, which highlights the work and lives of researchers in the Purdue University College of Agriculture. The content for this series is created by the students of ASEC 280 (Digital Storytelling).

See More Visionaries Stories

Explore other videos and blogs created by our student-filmmakers
Videos are also available on the Purdue Agricultural Sciences Education and Communication YouTube channel

Featured Stories

FNR Outstanding Students: Alyssa Johnson (Junior); Alex Dudley (Senior); Rebeca Appelmann (Sophomore); Lydia Pultorak (Freshman).
FNR Celebrates Students at Annual Awards, Scholarship Ceremony

Purdue Forestry and Natural Resources recognized the department’s student award and...

Read More
The base of the Grand Canyon at the Colorado River
For the love of the land

2016 was the first time that Jalyn Gearries, a Natural Resources and Environmental Science (NRES)...

Read More
A close-up of hands with blue nail polish planting sage next to the Native American Educational and Cultural Center
Purdue Agriculture’s Sloan Scholars

The Sloan Indigenous Graduate Partnership (SIGP) is an organization of 11 universities funded by...

Read More
Purdue's bell tower stands tall behind a foreground of purple petunias
Purdue agriculture professors named AAAS Fellows

Purdue College of Agriculture professors Songlin Fei and Tesfaye Mengiste have been named fellows...

Read More
almonds on a table with almond milk
Homemade nut-based dairy analogs raise questions about bacterial risks

Many consumers know the food safety risks of dairy products, eggs and raw meat. But they are less...

Read More
Students working in the Skidmore Lab inside Nelson Hall of Food Science.
CH4 Global partners with Food Entrepreneurship and Manufacturing Institute to combat methane emissions in the cattle industry

The Food Entrepreneurship and Manufacturing Institute (FEMI), housed within Purdue...

Read More
To Top