Consumer food purchasing and willingness to adopt a sustainable healthy diet (SHD) is a key factor affecting the sustainability of the entire food system.

The tenth Consumer Food Insights from Purdue University highlights nutrition and how people think specific dietary changes would improve overall health, in relation to household size.

The ninth Consumer Food Insights from Purdue University shows how gender and marital status influence consumer food behaviors.

The eighth Consumer Food Insights from Purdue University shows how personal politics influence consumer perceptions about food.

The seventh Consumer Food Insights from Purdue University shows more Americans are making changes in response to higher food prices.

The sixth Consumer Food Insights from Purdue University details differences in preferences and food insecurity across different age groups.

The fifth Consumer Food Insights from Purdue University details differences in food purchasing, preferences and food insecurity between racial and ethnic groups.

As the graph above reveals, google searches for “gardening” are highly seasonal, peaking in April and May each year. Also interesting is the apparent downward trend in searches for gardening since 2004.

The fourth Consumer Food Insights from Purdue University compares answers of respondents living in rural versus urban areas and shares differences across food security and diet satisfaction.