As we scroll through social media and see curated “highlight reels” from the lives of our acquaintances, it’s easy to overlook the imperfections that linger beneath the surface of their perfect lives.

We cringe at the prospect of someone complaining – especially when we’re on the receiving end.

The topic of data ownership and acceptable use of data in agriculture has ignited fervent debate. For all the time, money, effort, and public discord, it isn’t clear to me that we have even agreed on what data even is.

I have spent most of my career attempting to understand what consumers want from production agriculture. I’ve also worked to foster dialogue among individuals holding differing perspectives on matters such as production methods, animal welfare and other contentious topics.

While Decembers (that’s December in plural form) are often for reflection, Januarys are for new beginnings. Then there’s spring, take April – April showers bring May flowers? April, the start of Q2.

The twentieth Consumer Food Insights from Purdue University looks closer at consumer food beliefs according to political ideology, revisiting the August 2022 focus.

This presentation analyzes survey results related to consumer perceptions and preferences of soy products. From Jayson Lusk, Trey Malone and Brandon McFadden, this work was conducted for CFDAS and made possible through grants from the United Soybean Board.

The nineteenth Consumer Food Insights from Purdue University looks closer at different levels of food satisfaction using the conceptual labels of suffering, struggling and thriving.

Consumer Corner has an admittedly odd history of gleaning wisdom from unexpected places, like lessons from rodents – famous ones, but still rodents.