Key insights include:

• Environmental impact is weighted lowest of the six food values, but it scores twice as high among Gen Z compared to Boomer+.56% of Americans report food prices as having risen the most compared to other standard household expenses in the past year.
• The most common food shopping adaptations to food inflation are seeking out sales/discounts, switching to cheaper/generic brands and buying fewer non-essentials.
• Boomer+ consumers are least likely to have changed food shopping behaviors in response to higher prices.
• 37% of Gen Z and Millennials report drawing from savings or going into debt to finance their food purchases.
• Food insecurity remains highest among Gen Z consumers (29%) relative to Millennials (15%), Gen X (13%) and Boomer+ (5%).
• CPI food inflation remained steady at a year-over-year rate of 2.2% for the third month in a row.

Download the report

Survey Questionnaire: May 2024

Download the Survey

Formulas and Calculations

LEARN HOW WE HANDLE THE DATA

Past Consumer Food Insights

See Results from Previous Months