Key insights include:

  • Taste, affordability and nutrition remain the key attributes factored into food purchases, over social and environmental impact.
  • Most (84%) hurricane-impacted consumers sheltered at home during hurricanes Helene and Milton; 70% stocked up on foods.
  • Food insecurity was higher among the impacted households (24%) relative to non-impacted households (15%) in the six-state sample.
  • In the first 7 days from when they were first impacted, 20.8% of households “sometimes” or “often” did not have enough food to eat.
  • In the last 7 days from when they took the survey, 12.5% of impacted households “sometimes” or “often” did not have enough food to eat.
  • Over half (52%) of directly impacted households increased their food spending, primarily due to food spoilage and stockpiling.
  • Consumer food inflation expectations for the next 12 months reached its lowest point in the lifetime of the CFI survey (2.5%).

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Survey Questionnaire: November 2024

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
November 12, 2024

Data & Resources