Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.

Consumer Food Insights, Volume 1, Issue 8: August 2022

Key results include:

  • Consumer food spending and inflation expectations decreased slightly.
  • Food insecurity levels have not increased despite record high food prices.
  • Liberals prioritize the social and environmental sustainability of their food more than others.
  • “Local food” is politically less polarizing relative to concepts like “plant-based” or “climate change.”
  • Both liberals and conservatives support funding for agricultural conservation and research programs.

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Survey Questionnaire: August 2022

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

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