Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 2, Issue 10: October 2023
Key insights include:
- The Sustainable Food Purchasing (SFP) Index rose to 72 this month from 68 in September.
- 79% of consumers plan on celebrating Thanksgiving with a meal.
- Many consumers attending or hosting Thanksgiving believe turkey and travel prices will be higher this year compared to last year.
- The proportion of attendees planning on helping the host with the Thanksgiving meal expenses or food is larger than the proportion of hosts planning on asking for help.
- More consumers in the South plan on having macaroni and cheese, ham and cornbread on the table compared to other regions.
- Food security improved in the West and Northeast regions while it remained the same in the South and Midwest from 2022 to 2023.
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact firstname.lastname@example.org to learn more.