Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.

Consumer Food Insights, Volume 1, Issue 4: April 2022

Key results include:

  • 60% of consumers are concerned about the impact of bird flu on food prices
  • Food spending is 9% higher than in January, but food demand remains price insensitive
  • 14% of all households and 23% of rural households are facing food insecurity
  • 71% of people in urban and 61% in rural areas give their diet a high rating
  • A Sustainable Food Purchasing (SFP) Index of 69/100.

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Are Americans having trouble buying food for their families?

Household Food Security by Geography

A gap in food insecurity between rural and urban Americans is clear in the Purdue Consumer Food Insights Report, a monthly report identifying trends and changes in consumer food purchases and preferences. (Purdue University image/Courtesy of the Center for Food Demand Analysis and Sustainability)

Survey Questionnaire: April 2022

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Source:

Center for Food Demand Analysis and Sustainability

Consumer Food Insights Survey Dashboard

Data & Resources