Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 2, Issue 2: February 2023
Key insights include:
- Americans expect to receive a tax refund of $1,940, on average, most of which they plan to save, invest, or pay down debt.
- Religious consumers, namely Protestants, Catholics, and Jews, tend to be more happy with both their diets and lives.
- Religious affiliation correlates with some food behaviors like vegetarianism, but few generalizable trends emerge.
- Consumers largely think fresh food is better than frozen food, although frozen foods compete better on price.
- The average length of time that households are staying on SNAP has continued to increase to over 13 months.
- Reported food spending remains relatively flat on a monthly basis as consumers feel that food inflation is easing.
Survey Questionnaire: February 2023
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact firstname.lastname@example.org to learn more.