Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 4, Issue 1: January 2025
Key insights include:
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SNAP consumers’ self-rated diet well-being is slightly lower, yet comparable to consumers in non-SNAP participating households.
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Stress caused by grocery prices over the past year is highest among low-income households.
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Consumer belief that the government has moderate influence over food prices is bipartisan.
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Democrats view tariff policy less favorably than Republican consumers, with the perceived downside being high prices and cost of living.
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The majority of consumers believe tariffs increase food prices; the degree of the increase differs along party lines.
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The average American adult diet (61.9) is classified as “intermediate” (61-69), above “unhealthy” (<61) and under “healthy” (69<).
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Around one-third of SNAP participating households are food insecure, compared to around one-tenth of non-SNAP households.
Survey Questionnaire: January 2025
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.