Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 8: August 2024
Key insights include:
- Consumers say taste and affordability are the most important food values; environmental and social responsibility are least important.
- Consumers with more education tend to value nutrition more.
- 71% of consumers are unfamiliar or only slightly familiar with regenerative agriculture.
- Consumer support for regenerative agriculture adoption is lower when the cost is passed to consumers via higher prices or taxes.
- Maintaining affordable food prices ranked highest (3.1) among the seven attributes explored related to regenerative agriculture.
- Food inflation expectations for the next 12 months decreased by 0.4 percentage-points for the second month in a row (2.8%).
- Food insecurity is highest among those without any college education (31%).
Survey Questionnaire: August 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.