Key insights include:

• 67% of American adults rate their diet 7-10 or “thriving” on the diet satisfaction ladder; diet well-being and happiness remain high.
• 66% of households list a seed oil as their most commonly used oils or fats for cooking.
• 20% of consumers actively try to avoid cooking with seed oils, up from 18% last year.
• Most consumers (53%) agree that seed oils are safe to consume as part of a balanced diet; perception is generally positive or neutral.
• Agreement about healthfulness does not vary substantially based on where respondents have seen information on seed oils.

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Survey Questionnaire: April 2025

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Formulas and Calculations

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Past Consumer Food Insights

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