Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.

Consumer Food Insights, Volume 3, Issue 6: June 2024

Key insights include:

  • The Sustainable Food Purchasing (SFP) Index rose 2 points, up to 72 from 70 in March 2024.

  • Consumer familiarity with the farm bill is low, with the majority of American adults being “not very” or “not at all” familiar (66%).

  • The majority of consumers support farmer subsidies (71%) and government spending on food and nutrition assistance (72%).

  • Consumer support for subsidizing farmers and spending government funds on food and nutrition assistance is bipartisan.

  • Average reported SNAP use is higher among liberal consumers (20%) than moderate (17%) and conservative consumers (13%).

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Survey Questionnaire: June 2024

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

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