Key insights include:

  • The Sustainable Food Purchasing (SFP) Index rose to 72 this month from 68 in September.
  • 79% of consumers plan on celebrating Thanksgiving with a meal.
  • Many consumers attending or hosting Thanksgiving believe turkey and travel prices will be higher this year compared to last year.
  • The proportion of attendees planning on helping the host with the Thanksgiving meal expenses or food is larger than the proportion of hosts planning on asking for help.
  • More consumers in the South plan on having macaroni and cheese, ham and cornbread on the table compared to other regions.
  • Food security improved in the West and Northeast regions while it remained the same in the South and Midwest from 2022 to 2023.

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Survey Questionnaire: October 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
November 7, 2023

Data & Resources