Key insights include:

• Sensory information, when combined with date labels, slightly reduces unnecessarily discarded food.
• Approximately 30% and 45% of consumers indicate safety and taste as a concern when eating past-date foods, respectively.
• Consumer food inflation estimates (5.9%) and expectations (3.5%) declined from November as food inflation continues to cool.
• Consumers in the Boomer+ cohort are more likely to be satisfied with their diets and food secure than younger generations.
• Stockout rates decreased from 2022, with eggs being the most frequently reported out-of-stock item due to the avian flu outbreak.
• Sugar was the most common response consumers gave in 2023 when asked which foods they are actively limiting from their diets.

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Survey Questionnaire: December 2023

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Formulas and Calculations

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Past Consumer Food Insights

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