Key insights include:

  • In the event of a recession, consumers report that they would cut back most on steak, pork, and dining out.
  • Reported food spending has risen by 2.1% from last June, much less than the 6.7% government estimate of food inflation.
  • The national food insecurity rate increased to 17%, which matches our highest recorded rate from March 2022.
  • Households making less than $50,000 annually are buying groceries online at a higher rate than other households.
  • Households making more than $100,00 annually report greater willingness to take risks, though less so when it comes to food.
  • Consumers largely have positive or neutral feelings about applying AI in the food and agriculture sectors.

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Survey Questionnaire: June 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
July 11, 2023

Data & Resources