Key insights include:

  • Reported grocery stockouts decreased by three percentage-points from July.
  • Consumers’ estimates and predictions for food inflation both increased despite a continued decrease in annual CPI food inflation.
  • Food insecurity is two percentage-points lower than last month and lower than the 2022 average for the first time in four months.
  • Consumers most satisfied with their diets (i.e., thriving) make up 67% of consumers, the lowest recorded by this survey.
  • Consumer food values, beliefs and trust vary by political ideology.
  • Consumers reduce pork expenditures when prices rise, but less so when the price increase is caused by animal welfare regulations.

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Survey Questionnaire: August 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
September 12, 2023

Data & Resources