Key insights include:

• Branding is particularly important for beverages, with most consumers preferring brand-name beverages over generic alternatives.
• Branding is less important for produce items such as fresh fruits and vegetables and fresh meat.
• Consumers are sensitive to changes in price when picking between brand-name and generic-brand snack foods.
• Beliefs about branded foods tasting better than generic or store-brand foods correlate with the decision to buy brand vs. generic.
• Many consumers believe there is little difference between brand-name and store-brand for fresh meats and fruits and vegetables.
• Households making less than $50,000 were more price-sensitive when presented with two generic or store-brand discounts.
• The consumer food inflation estimate (6.3%) continues to diverge from the government CPI measure of food inflation (4.3%).

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Survey Questionnaire: September 2023

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Formulas and Calculations

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Past Consumer Food Insights

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