Key insights include:
- 25% of consumers have set a food or nutrition-related resolution going into 2024.
- Cravings (46%) and cost (57%) are the primary obstacles consumers anticipate facing when consuming less or more, respectively.
- Consumers who are aware of the Dietary Guidelines for Americans (DGA) are more likely to report that their diet is healthy.
- Consumers self-classified as overweight (BMI ≥ 25) tend to be less food secure and less satisfied with their diets.
- The government CPI measure of food inflation dropped to 2.7% and appears to be slowly approaching the Fed’s 2% target inflation rate.
- The rate of households receiving free food declined from 15% in December to 12% this month.
Survey Questionnaire: January 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
Published:
February 13, 2024
February 13, 2024