Key insights include:

  • 25% of consumers have set a food or nutrition-related resolution going into 2024.
  • Cravings (46%) and cost (57%) are the primary obstacles consumers anticipate facing when consuming less or more, respectively.
  • Consumers who are aware of the Dietary Guidelines for Americans (DGA) are more likely to report that their diet is healthy.
  • Consumers self-classified as overweight (BMI ≥ 25) tend to be less food secure and less satisfied with their diets.
  • The government CPI measure of food inflation dropped to 2.7% and appears to be slowly approaching the Fed’s 2% target inflation rate.
  • The rate of households receiving free food declined from 15% in December to 12% this month.

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Survey Questionnaire: January 2024

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
February 13, 2024

Data & Resources