Key insights include:

  • Grocery stores and superstores are the most commonly available types of food stores as reported by consumers (82%).
  • A larger share of rural consumers shop for groceries at the dollar or discount stores available to them.
  • Rural shoppers take more grocery shopping trips directly from work compared to urban consumers.
  • Across all store formats, purchasing in-store is by far the most common way that consumers shop for groceries.
  • Food selection, fresh produce and price are the most important considerations for consumers’ store choice.

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Survey Questionnaire: April 2024

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
May 7, 2024

Data & Resources