Agricultural Communication Core Competencies
Core Competencies 
(2MB) PDF
Students in the Purdue Agricultural Communication Program will learn and understand a core set of three principles that we emphasize throughout our curriculum. These principles are the hallmarks of what we believe make an effective agricultural communication graduate.
Purdue Agricultural Communication established a set of core competencies to ensure that our graduates develop knowledge and skills that will help them be successful throughout their careers. Purdue Agricultural Communication graduates will be able to:
Write and Communicate Across Media
- Write competently in many styles, including the various forms of news, research, features, and public relations.
- Communicate with a range of audiences, including lay audiences, skeptical audiences, youth, and various industries.
- Compose and design messages for a range of traditional and emerging media, including print, web, and social.
- Communicate visually in a range of media, including photography, basic graphic design, and video.
Think Critically and Understand Science
- Provide audience- and client-based solutions to complex communication problems.
- Understand and effectively communicate complex scientific and technological topics to many audiences.
- Have a keen grasp of what constitutes sound scientific principles, including standards of evidence and the nature of scientific inquiry.
Demonstrate Ethics and Professionalism
- Identify and verify credible and accurate sources.
- Identify diverse sources that reflect the clients and audiences they serve.
- Conduct oneself professionally with colleagues, clients, sources, and the public.
- Commit to lifelong learning about science, communication, and audiences.
Core Competencies (2MB) PDF