Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 11: November 2024
Key insights include:
- Taste, affordability and nutrition remain the key attributes factored into food purchases, over social and environmental impact.
- Most (84%) hurricane-impacted consumers sheltered at home during hurricanes Helene and Milton; 70% stocked up on foods.
- Food insecurity was higher among the impacted households (24%) relative to non-impacted households (15%) in the six-state sample.
- In the first 7 days from when they were first impacted, 20.8% of households “sometimes” or “often” did not have enough food to eat.
- In the last 7 days from when they took the survey, 12.5% of impacted households “sometimes” or “often” did not have enough food to eat.
- Over half (52%) of directly impacted households increased their food spending, primarily due to food spoilage and stockpiling.
- Consumer food inflation expectations for the next 12 months reached its lowest point in the lifetime of the CFI survey (2.5%).
Survey Questionnaire: November 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.