Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 4: April 2024
Key insights include:
- Grocery stores and superstores are the most commonly available types of food stores as reported by consumers (82%).
- A larger share of rural consumers shop for groceries at the dollar or discount stores available to them.
- Rural shoppers take more grocery shopping trips directly from work compared to urban consumers.
- Across all store formats, purchasing in-store is by far the most common way that consumers shop for groceries.
- Food selection, fresh produce and price are the most important considerations for consumers’ store choice.
Survey Questionnaire: April 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.