Key insights include:
- 13% of consumers experienced a stockout of one or more items at the grocery store, down from 22% in January.
- Total food spending is up 5% from this time last year, while food inflation expectations for the next year sit around 4%.
- 27% of working age adults without a job experienced food insecurity in the last year compared to 12% among those with a job.
- Unemployed adults have the lowest rates of diet happiness while retirees have the highest rate of diet happiness.
- Unemployed adults less readily pursue food behaviors that are commonly viewed as more sustainable or ethical.
- Standard product labels like ingredient lists and nutrition fact panels are considered trusted and important by most consumers.
Survey Questionnaire: March 2023
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
Published:
February 7, 2023
February 7, 2023