Key insights include:

  • Total food spending is up 7% from this last year, while consumers similarly estimate annual food inflation to be about 7%.
  • Dollar store shoppers most often buy snack food, candy and drinks, only purchasing grocery items like milk every 1 in 5 trips.
  • Vegetables and fruits are the most popular organic items, but less than a third of consumers often or always choose organic.
  • A large majority of food insecure consumers are living paycheck to paycheck when it comes to needing to buy groceries.
  • Food insecure consumers are much less satisfied with their diets than food secure consumers, though most are still happy.
  • The food behaviors of food secure and insecure households differ relatively little on many common shopping choices.

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Survey Questionnaire: April 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
May 10, 2023

Data & Resources