Key insights include:
- Total food spending is up 7% from this last year, while consumers similarly estimate annual food inflation to be about 7%.
- Dollar store shoppers most often buy snack food, candy and drinks, only purchasing grocery items like milk every 1 in 5 trips.
- Vegetables and fruits are the most popular organic items, but less than a third of consumers often or always choose organic.
- A large majority of food insecure consumers are living paycheck to paycheck when it comes to needing to buy groceries.
- Food insecure consumers are much less satisfied with their diets than food secure consumers, though most are still happy.
- The food behaviors of food secure and insecure households differ relatively little on many common shopping choices.
Survey Questionnaire: April 2023
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
Published:
May 10, 2023
May 10, 2023