Key insights include:
- Consumers say they are spending 6.9% more on food, but their reported food spending is “only” 4.3% higher than a year ago.
- Food insecurity is up to 16% from 14% but remains within the same 3 percentage-point range we have seen since January 2022.
- Grocery stockouts continue to trend downward, hitting their lowest point since January 2022, as few foods are hard to come by.
- Thrifty food spenders (<$50 /week) are more likely to shop at and purchase food at dollar stores.
- Thrifty food spenders are also more likely to eat vegetarian, grow a food garden, and compost food scraps.
- Liberal food spenders ($85< /week) are only slightly more likely to be happy with their diets.
Survey Questionnaire: May 2023
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.
Published:
June 14, 2023
June 14, 2023