Skip to Main Content

Best-selling author and expert in economics field research to deliver James C. Snyder Memorial Lecture

John List, the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago, will be the guest speaker for Purdue University’s 47th annual James C. Snyder Memorial Lecture. 

The lecture is scheduled for 1:30 p.m. April 22 in the Dean’s Auditorium (Room 241) of the David C. Pfendler Hall of Agriculture on Purdue’s campus.

John List portrait
John List, the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago (Photo credit: John Boehm, Boehm Photography).

List’s lecture, “The Voltage Effect: Why Do So Many Ideas Fail To Deliver On Their Promise when scaled?,” will focus on his research conducting lab/field experiments to understand behavioral economics and include topics related to his new book “The Voltage Effect.” He will challenge the audience to rethink how to make optimal use of scientific insights generated for policy purposes. Additionally, the first 150 people to arrive at the Snyder Memorial Lecture will receive a free hardcopy of “The Voltage Effect,” which released earlier this year.

List has authored more than 200 peer-reviewed journal articles, several textbooks, and in 2013 co-authored the international best seller “The Why Axis.” He was elected a member of the American Academy of Arts and Sciences in 2011, and a fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy. List has also collaborated with several schools, charities and firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, The Citadel, Walmart and several nonprofits.

List joins a list of respected leaders in agricultural business and economics who have served as guest speakers for the James C. Snyder Memorial Lecture. The lecture series is the Department of Agricultural Economics’ signature annual event and was established in 1975 in honor of James C. Snyder, who served as a professor and researcher in agricultural economics at Purdue.

For more information about the event, visit the James C. Snyder Memorial Lecture website or contact Tracy Buck at tbuck08@purdue.edu or at 765-494-4191.

Featured Stories

yuliia khoma poses with ferns in the greenhouse
Second plant, second chance, second home: Ukrainian Scholar Yuliia Khoma

Khoma relocated to the U.S. with her son and husband through a scholar support program offered by...

Read More
Drs. Mike Saunders and Zhao Ma pose with the Family Forests Comprehensive Education Program Award presented by National Woodland Owners Association (NWOA) and National Association of University Forest Resources Programs (NAUFRP).
FNR Extension Team Receives Family Forests Comprehensive Education Award

The Purdue FNR extension team was named as a recipient of the Family Forests Comprehensive...

Read More
Bedel soil lab
From farm roots to future agronomist: Finding a home at Purdue Agriculture

Growing up on a farm in Greensburg, Indiana, Purdue sophomore Justin Bedel developed a love for...

Read More
Customer unloading groceries at checkout and cashier.
Survey compares consumer food insights between U.S. and Australia

Consumers in the U.S. and Australia share many similarities when it comes to core food values,...

Read More
People viewing research poster
2025 BPP Research Showcase

Held on November 12 at the Beck Agricultural Center, the 2025 Research Showcase highlights...

Read More
Meghan Haws in a Purdue T-shirt posing in front of a staircase
Speaking up for agriculture — Meghan Haws

When Meghan Haws' parents moved her from Noblesville, Indiana, a suburban community, to an...

Read More
To Top