Best-selling author and expert in economics field research to deliver James C. Snyder Memorial Lecture
John List, the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago, will be the guest speaker for Purdue University’s 47th annual James C. Snyder Memorial Lecture.
The lecture is scheduled for 1:30 p.m. April 22 in the Dean’s Auditorium (Room 241) of the David C. Pfendler Hall of Agriculture on Purdue’s campus.
List’s lecture, “The Voltage Effect: Why Do So Many Ideas Fail To Deliver On Their Promise when scaled?,” will focus on his research conducting lab/field experiments to understand behavioral economics and include topics related to his new book “The Voltage Effect.” He will challenge the audience to rethink how to make optimal use of scientific insights generated for policy purposes. Additionally, the first 150 people to arrive at the Snyder Memorial Lecture will receive a free hardcopy of “The Voltage Effect,” which released earlier this year.
List has authored more than 200 peer-reviewed journal articles, several textbooks, and in 2013 co-authored the international best seller “The Why Axis.” He was elected a member of the American Academy of Arts and Sciences in 2011, and a fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy. List has also collaborated with several schools, charities and firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, The Citadel, Walmart and several nonprofits.
List joins a list of respected leaders in agricultural business and economics who have served as guest speakers for the James C. Snyder Memorial Lecture. The lecture series is the Department of Agricultural Economics’ signature annual event and was established in 1975 in honor of James C. Snyder, who served as a professor and researcher in agricultural economics at Purdue.
For more information about the event, visit the James C. Snyder Memorial Lecture website or contact Tracy Buck at tbuck08@purdue.edu or at 765-494-4191.
Featured Stories
Growing up traveling the world, Abigail Bothwell always wanted to see how agriculture connects...
The Alliance of Crop, Soil and Environmental Science Societies (ACSESS) have acknowledged three...
Farmer sentiment weakened sharply in January, as the Purdue University/CME Group Ag Economy...
Purdue University has grown a thriving forest of more than 2,000 geographic information systems...
Growing up in Bloomington, Kendall Cottingham was certain that she liked science and was a people...
On January 23, 2026, Navitas Organics announced a recall of selecting lots of 8 oz Organic Chia...