Skip to Main Content

Purdue agricultural economics faculty awarded USDA NIFA grants

Four agricultural economics faculty at Purdue University’s College of Agriculture recently received research grants from the U.S. Department of Agriculture’s National Institute of Food and Agriculture (NIFA). The grants’ principal investigators (PIs) are Tor Tolhurst, assistant professor of agricultural economics and agricultural policy; Steven Wu, associate professor of agricultural economics; Meilin Ma, assistant professor of agricultural economics; and Dominique van der Mensbrugghe, research professor of agricultural economics and director of the Purdue Center for Global Trade Analysis, which coordinates the Global Trade Analysis Project (GTAP).

Tolhurst and his collaborators’ research explores the use of alternative data — credit and debit card spending — from external partners to measure food-away-from-home, or FAFH, markets. Consumer spending at fast-food restaurants, sit-down restaurants, hotels and cafeterias all fall under the FAFH umbrella. 

“In August 2023, 56% of U.S. dollars spent on food were spent at FAFH markets, a lot more than at grocery stores that month. However, this is an industry that requires more research,” Tolhurst says. “Using alternative data will help fill this research gap.”

Looking at behavioral economics in food and environmental policy, Wu and his co-PI will dive deeper into the feasibility of behavioral nudges. Behavioral nudging works on the principle that small, low-cost interventions can have significant impacts on a person’s behavior and can encourage people to make one decision over another.

Wu and his team will build a systematic framework for predicting the outcomes of behavioral nudges. He explains, “We hope to better understand how robust behavioral nudges are in reaction to minor alterations in environment and context, and to better target the use of nudges so that they can be more effective.”

Ma and her team will utilize economic modeling to explore the interaction of government policies and industry programs related to the adoption of sustainable farming practices, such as cover crops, nutrient management and conservation tillage. This project is fueled by an increase in U.S. interest to stimulate economic growth and curtail the negative environmental impacts of food production.

Ma says that despite government policies aiming to promote the adoption of these practices, this area requires more research, particularly on the outcomes of industry-funded incentives.

“Our research will address the fact that there has been little guidance on how to jointly maximize public and private incentives,” she says. “By understanding this, we’ll be able to figure out what the welfare implications of the incentives are on farmers, consumers and industry.”

Van der Mensbrugghe and his GTAP colleagues will use economic modeling to focus on livestock production and its impact on greenhouse gas emissions and strain on the planet’s natural resources. According to the Environmental Protection Agency, the livestock production industry contributed to 10% of U.S. greenhouse gas emissions in 2021.

“As the population continues to grow and as incomes increase, the demand for meat inevitably rises, putting more pressure on the world’s natural resources, resulting in water-quality issues and air pollution, among other consequences,” says van der Mensbrugghe.

Van der Mensbrugghe’s team also intends to apply the principles of circular economy, or the reusing of key resources and their application back into the livestock industry, in its modeling research. In the future, the researchers hope to offer alternative policy solutions.

Featured Stories

Alex Dudley holds a black vulture; Alex is pictured through a hole in a rock formation; Alex holds her camera in front of a forested mountain landscape.
Meet FNR Outstanding Senior Alex Dudley

From her research on black vulture ecology in the Zollner lab and on digital forestry under Dr....

Read More
Yellow flowers against a leafy green background
April Showers Bring May Flowers to Jules Janick Horticulture Garden

The sweet smell of hundreds of blossoms draws pollinators and people alike to the Jules Janick...

Read More
Dr. Rob Swihart, Bob Burke and others at an HTIRC meeting in 2016.
FNR Remembers Alumnus, HTIRC Advisory Committee Member Bob Burke

Robert Dean “Bob” Burke, who received his bachelor’s degree from Purdue...

Read More
John Couture in Martell Greenhouse at the Wright Center.
John Couture named University Faculty Scholar for multifaceted research in plant and insect ecology

John Couture has been chosen as a 2024 University Faculty Scholar for his exceptional research...

Read More
Bob Auber presents from a screen titled "A Day in the Life." In the foreground, there are two graduate students watching.
‘Plants to people:’ Bob Auber’s path from the Center for Plant Biology to oncology

On Friday March 22, Bob Auber returned to Room 116 in Whistler Hall to stand behind a podium in...

Read More
Measuring soil in a field
New Indiana Organic Network to engage farmers in statewide soil health census

A Purdue University interdisciplinary team is establishing a network of organic farmers to...

Read More
To Top