March 24, 2021

The Value of Farm Data

Purdue University agricultural economist Brady Brewer is joined by Purdue agricultural economist Nate Delay to discuss the value of your farm data in this episode of the Purdue Commercial AgCast. They discuss the types of farm data, the trust in sharing your data, and what price you’d put on that data. Farm data has come a long way and the value on it is a little unclear – a new Purdue study will help answer that question.

 

If you are enjoying the podcast, tweet us using #PurdueCommercialAgCast.

TAGS:

TEAM LINKS:

RELATED RESOURCES

Does New Planter Technology Pay? What a Purdue Field Trial Found

August 13, 2026

Does upgrading to the latest planter technology actually improve a farm’s bottom line? A Purdue field trial comparing modern and 30-year-old planter technology found no measurable difference in corn yield but the economic value of newer technology may extend well beyond yield.

READ MORE

Extracting Value from Precision Agriculture Technology is Difficult

March 26, 2026

Precision agriculture technology promises efficiency gains, but evidence shows most tools don’t improve farm performance. This analysis of Kansas farms highlights which technologies deliver measurable returns—and why management, learning, and farm efficiency level matter more than adoption alone.

READ MORE

Are Autonomous Farm Machines Economically Ready Yet?

February 2, 2026

Are autonomous machines financially competitive on today’s farms? Purdue research analyzes the real economics — from labor costs to hardware and subscription fees — and what it will take for autonomy to make sense at scale.

READ MORE

UPCOMING EVENTS

We are taking a short break, but please plan to join us at one of our future programs that is a little farther in the future.