Search our entire resource library

You're viewing a specific archive. Looking for something and want to search by keyword or just take a general look at ALL our resources? Click Search below!

Marketing

Welcome to our Strategic Crop Marketing Video Series

Purdue ag economists James Mintert and Nathanael Thompson recorded a series of short videos to help you improve your crop marketing skills. This series reviews the importance of understanding basis when marketing crops, using historical data to forecast basis, using storage hedging to your advantage, knowledge of historical returns, and seasonal patterns in corn futures prices to improve returns.

Read More

Improving Corn Storage Returns

In this video learn how to improve corn storage returns by better understanding seasonality in both futures contract prices and futures contract price spreads. Purdue ag economists Nathan Thompson and James Mintert discuss how to design a corn marketing strategy that maximizes your marketing flexibility and makes it possible for you to take advantage of…

Read More

Comparing Historical Returns of Hedged vs Unhedged Corn and Soybean Storage Strategies

In this video Purdue ag economists Nathan Thompson and James Mintert examine the historical returns to hedged and unhedged corn and soybean storage. Average returns over the past 30 years are discussed.

Read More

Role of Basis when making Corn and Soybean Storage Decisions

Learn how storage hedging provides an opportunity to capture the seasonal increase in basis that occurs during the storage season without speculating on corn or soybean futures prices. The details regarding how to implement, as well as calculate the returns to storage, for each strategy are discussed.

Read More

Forecasting Corn & Soybean Basis

One of the keys to improving your corn and soybean marketing skills is learning how to forecast basis. In this video you’ll learn how to use the Purdue Center for Commercial Agriculture’s Crop Basis Tool to help you generate corn and soybean basis forecasts for your local market region.

Read More

Importance of Crop Basis When Marketing Grain

In this short video learn about how an improved understanding of basis, the relationship between cash and futures market prices, can help you become a better grain marketer. During the video you’ll learn how to use the Purdue Center for Commercial Agriculture’s Crop Basis Tool to track historical basis patterns in your area as well as keep up with weekly regional changes in corn and soybean basis.

Read More

November Corn & Soybean Outlook Update

Recorded Nov. 11, 2020 | Purdue ag economists Nathanael Thompson and James Mintert provide an updated corn and soybean outlook immediately following release of USDA’s November Crop Production and World Agricultural Supply and Demand (WASDE) reports.

Read More

October Corn & Soybean Outlook Update

Recorded Oct. 9, 2020 | Purdue ag economists Michael Langemeier, Nathanael Thompson and James Mintert provide an updated corn and soybean outlook following release of USDA’s October Crop Production and World Agricultural Supply and Demand (WASDE) reports.

Read More

Marketing Sustainable Beer

Brewing beer is an environmentally intensive process, and technology to reduce a brewer’s footprint can be costly. However, we find 75% of beer drinkers are willing to pay a premium for sustainably brewed beer and incorporating eco-labels or environmental graphics onto beer labels could serve as a low-cost way for brewers to communicate a commitment to sustainability.

Read More

Fall 2020 Crop Outlook Webinar

Recorded September 11, 2020 | Purdue agricultural economists Michael Langemeier and James Mintert discussed USDA’s September Crop Production and World Agricultural Supply and Demand Estimates (WASDE) reports.

Read More