Growing Your Digital Agriculture Strategy

Purdue ag economists Nathan Delay, Nathanael Thompson and James Mintert examine trends in digital ag technology usage by U.S. corn and soybean farms and identify technology usage patterns that have an impact on productivity and efficiency. Results indicate farms that are “Passive Adopters” of technology are losing ground compared to farms identified as “Data Users” and “Information Seekers”, the two categories of farm operations that have effectively harnessed the power of bundling ag technologies to improve their efficiency. View the video to see where your farm operation is on the precision ag technology adoption curve and to think about what your future digital ag strategy should be.