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Farmer Sentiment Rebounds—Why Marketing Matters More Than Ever
Drawing on results from the latest Purdue University-CME Group Ag Economy Barometer, Michael explores how today’s combination of elevated input costs and tighter commodity margins is changing the way farmers think about risk. While farmer sentiment improved in July, the survey reveals that long-term profitability will depend less on producing a good crop and more on earning a profitable price for it.
August 4, 2026
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