In this publication we look at the underlying purpose for which the business exists: its vision and mission. An important key to any successful journey is to start with the end in mind. This is true whether the journey is something like a carefully planned vacation or like the initiation of a new business enterprise or restructuring of an existing business.

This publication is designed to help you identify important trends in agriculture that affect your business. The agriculture of the 21st century puts pressure on farm business managers to be aware of and responsive to a number of industry trends.