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Marketing
Product, price, place, and promotion are important in marketing to current and potential buyers. In this episode, a continuation of the Farm Risk Management podcast series, Ariana Torres, Renee Wiatt, and Jenna Nees join Brady Brewer to discuss contingency planning for marketing risk management.
Read MoreRecorded February 10 | Purdue agricultural economists Nathanael Thompson, Michael Langemeier, and James Mintert discussed the corn and soybean outlook following USDA’s February World Agricultural Supply and Demand Estimates (WASDE) report and provided implications for crop marketing strategies.
Read MoreBasis is an important component for crop producers to consider when marketing grain because it is used to convert the futures price to a local cash equivalent. Futures prices and basis follow different seasonal patterns so the ability to manage futures price risk and basis risk independently creates an opportunity to improve returns. Join Purdue ag economists and co-creators of the Purdue Crop Basis Tool, Nathan Thompson and Jim Mintert for an episode discussing the advantages of using the Center’s Crop Basis Tool.
Read MoreThe Illinois Price Distribution Tool, by Farmdoc, uses current option market prices to derive estimates of the probability distribution of prices at the expiration of an underlying corn and soybean futures contracts.
Read MoreNathan Thompson and Michael Langemeier joined James Mintert on this podcast to discuss new information from USDA’s January 2023 World Ag Supply & Demand Estimates (WASDE) report, which was released on January 12th. During the podcast they also provided an update on Eastern Corn Belt corn and soybean basis bids, marketing opportunities for both old and new crop corn and soybeans along with current breakeven estimates for corn and soybean production in 2023.
Read MoreRecorded December 19 | Purdue ag economists discuss a longer-term view of the changing cost structure facing corn and soybean prices, key factors likely to impact corn and soybean prices in 2023 and discussed how to use scenario’s when analyzing price risk and making marketing decisions.
Read MoreWhile the volume of corn exported is much smaller than that used for domestic livestock feeding or for ethanol production, exports remain an important usage category for U.S. corn. Over the last five years U.S. corn exports have accounted for an average of 16% of total U.S. corn usage, ranging from a high of 19% in the 2020 crop year to a low of 13% in the 2019 crop year.
Read MoreCrop basis levels in many areas have been on a wild ride this fall. Several related factors have contributed to large swings in basis. Most notably, dry conditions in many areas have caused Mississippi River levels to drop.
Read MoreRecorded November 11 | Purdue ag economists discussed USDA’s November Crop Production and World Agricultural Supply and Demand Estimates (WASDE) reports and the current corn and soybean outlook.
Read MoreRecorded October 14 | Purdue ag economists discussed USDA’s October Crop Production and World Agricultural Supply and Demand Estimates (WASDE) reports and the current corn and soybean outlook.
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